Union Springs & Hardaway, Alabama
Founded in 2026 by a mother and son who never left the land that raised them. Every saying on this site traces back to a specific porch, in a specific small town, in Bullock County, Alabama. This is that story.
A Mom-and-Son Kind of Thing
Bless Yer Heart Co. is Denise and Tyler Pierce — mother and son, working the way families in Bullock County always have: together. We started this in 2026, but the truth is it had been years in the making, built out of Sunday dinners, porch conversations, and a shared habit of quoting our people back to each other.
Denise raised Tyler on this land, in this town, with these sayings. Now they're building something side by side — her wisdom, his hustle — and putting the both of them into everything Bless Yer Heart Co. makes.
Union Springs Raised Us
We're from Union Springs, Alabama — a small town in Bullock County where everybody's kin to everybody, one way or another. Bless Yer Heart Co. didn't start in an office. It started on porches, at family reunions, and in the parking lot after church, listening to the women in the family turn a sentence into a whole personality.
This brand is our way of putting that town, and the people in it, on something you can actually wear.
Our Farm in Hardaway
Just down the road from Union Springs sits Hardaway, and that's where you'll find our farm — the actual dirt-under-your-fingernails place this whole brand comes from. It's the kind of place where everybody's business is everybody's business, which is exactly why “What Happens in Hardaway, Stays in Hardaway” became a running joke in our family long before it became a t-shirt.
Denise still keeps the farm running the old way, and Tyler grew up learning it wasn't optional — you show up, you work, and you take pride in it. Hardaway taught us that the smallest towns tell the biggest stories.
Raised Around Bird Dogs and Field Trials
Field trials run deep in Black Belt Alabama tradition — competitions where bird dogs and their handlers are judged on instinct, obedience, and grit, out on rolling quail country not far from our own farm. Tyler grew up spending weekends at those trials with Denise, watching pointers and setters work a field with more focus than most people bring to their whole lives.
That discipline, that quiet pride, is exactly how we were raised — in the South, on the farm, patient enough to do a thing right. It's the same philosophy behind every saying we print.
